Provide students with conceptual and practical knowledge in the core areas of marketing, including
consumer behavior, marketing strategy, digital marketing, and marketing research.
Equip students with the necessary skills and techniques to design and implement effective,
customer-focused marketing solutions that align with organizational objectives.
Expose students to global, regional (UAE/Gulf), and ethical dimensions of marketing practices,
fostering social responsibility and sustainability in marketing decisions.
Acquaint students with contemporary marketing practices and trends in the UAE/Gulf region and
beyond, preparing them for professional roles in diverse business environments.
Program Learning Outcomes –
Marketing
Identify and describe theories, concepts, and practices in different areas of business.
Apply theoretical and practical knowledge to provide innovative, socially responsible, and
sustainable business solutions.
Use effective communication skills to promote respect and trust and build adaptability to achieve
team performance.
Utilize information by applying a variety of business and industry standard software and hardware to
major business functions.
Apply effective conflict and diversity management practices to lead change in diverse business
contexts.
Identify and evaluate social, cultural, global, ethical, and environmental responsibilities and
issues.
Conduct research to identify contemporary business issues and recommend innovative and sustainable
solutions.
Evaluate the business trends in the UAE and beyond to design innovative solutions that tackle
contemporary challenges.
Degree Requirements
Required Credit Hours: 123 Credit Hours
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