The Bachelor of Arts in Public Relations program aims to achieve the following objectives:
Provide internal and external training opportunities in writing and production for printed,
audio, and visual media in the field of public relations.
Enhance scientific research, publication in peer-reviewed regional and international journals,
and the writing of academic textbooks.
Encourage audience research in collaboration with the Audience Studies Research Center at the
college.
Strengthen partnerships and collaborations with government communication and public relations
departments in both public and private institutions in the UAE to provide training
opportunities.
Develop the program's social responsibility towards the professional community in public
relations in Sharjah and the nation.
Foster stronger alumni relations to create more job and training opportunities across various
institutions.
Program Learning Outcomes
Define the fundamental principles and theoretical concepts of public relations.
Explain research methodologies and the information sources required for planning public
relations campaigns.
Define the professional and ethical standards for practicing public relations within social and
cultural contexts.
Utilize modern digital communication tools to achieve public relations objectives.
Apply scientific methods in writing for communication channels used in public relations.
Design printed, broadcast, and visual media materials to meet public relations program
objectives.
Innovate effective methods in dialogue management, negotiation, and crisis resolution.
Develop plans for managing public relations programs within an organization at both local and
international levels.
Design corporate social responsibility programs to build and manage the organization's image and
reputation.
Actively participate in team efforts to plan and execute public relations programs.
Participate actively in extracurricular activities, events, and training programs related to the
field.
