Bachelor of Arts — Digital Media Design

Language of Instruction:

English

The Bachelor of Arts in Communication – Digital Media Design program aims to achieve the following objectives:

Equip students with the necessary knowledge to accomplish tasks based on digital media design in accordance with sound scientific and artistic principles.
Provide students with both basic and advanced skills required of professional digital media and multimedia designers.
Supply the community with academically and professionally qualified designers ready to integrate and contribute positively to the workforce.
Develop and enhance students’ abilities to execute digital media design projects with professionalism, craftsmanship, and distinguished creative and critical skills.
Improve the quality of digital media design education by advancing both theoretical and practical aspects through a curriculum that meets field requirements and market needs.
Advance research in digital media design in collaboration with relevant professional and academic institutions, both locally and internationally.
Provide academic services and technical consulting in the field of digital media design to relevant organizations and entities.
Strengthen partnerships with organizations involved in digital media design to facilitate student training and secure employment opportunities.

Program Learning Outcomes

Understand the concepts, art, and terminology of communication sciences and digital media design.
Describe the functions, impact, societal and developmental roles, and the evolution (theoretical and practical) of communication.
Review the state of media across local, Arab, and international levels and analyze the factors affecting its practices.
Classify the sources related to the production of digital media design materials.
Identify the principles, theories, and professional standards used in communication sciences and digital media design.
Critically evaluate the components, dimensions, and developments of media content and digital design projects.
Differentiate among research types, methodologies, and tools used in communication studies, employing various statistical techniques to address media challenges.
Independently or collaboratively execute digital media design projects creatively and efficiently from conception to completion.
Produce media works and digital designs that comply with prevailing professional standards, ethical practices, and media regulations.

Degree Requirements

Required Credit Hours: 129 Credit Hours

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